I agree with Melanie. I think the analysis you've done is very thorough, but I'm wondering what your major takeaways are? Could you answer the following questions?
I find "The Pyramid Principle"
to be a very helpful book here... But let us know what you think and we'd be happy to iterate here.
Also, this is very tactical but since you have one section and you label it as "#1...", I'm assuming you'll be building other sections soon. Is that correct? If so, you might want to remove the number until you actually have more sections.