Decision Science: Translating Data Insights to Corporate Decision Making

Farshad Miraftab on November 24, 2020

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What are the common pitfalls data scientists face when trying to influence decisions, both operational and strategic? Data science can be used to help humans make smarter decisions such as which sales lead to follow or which marketing tactic to deploy. This type of modeling and measurement guides corporate decision making. This presentation will expose important considerations the modern data scientist should make when operating in a business context and provide real examples.

Farshad Miraftab is the Director Business Insights and Analytics at Iterable. Before that he ran data science at PagerDuty. He has led teams of data scientists, data engineers, and analysts to solve complex problems using novel statistical approaches, scalable workflows, and customer research.